Annual Structure:

The year is divided into four creative seasons — Summer (Writing / Introspection), Autumn (Painting / Imagination), Winter (Sculpture / Participation), and Spring (Architecture / Celebration).

Main Formats:

Each season includes three cross‑platform content categories (Instagram, TikTok, YouTube):

• Emotion + Inspiration — Storytelling (Artist’s Story): aesthetic, minimal, clean narratives about the artist, delivered through carousels, reels, and short videos.

• Interaction + Insight — Engagement formats: surveying, quizzes, and poetically framed questions designed to spark interaction and re‑sharing.

• Clarity + Conversion — Informational assets: minimal visuals with dates, opening hours, booking links, and QR codes.

Weekly Frequency:

Instagram: 3 posts per week (one per format) + 1 story.

YouTube: 1 short per week focused on emotional storytelling.

TikTok: 2 posts per week focused on interaction.

Editorial calendar: Tuesday and Friday, between 9:00 and 12:00.